BNI
was started in 1985 by Dr. Ivan Misner, one of the world's leading
experts in networking and word of mouth marketing, and is now the
world's largest business referral organization with over 3,000 chapters
throughout North America, Europe, Australia, Asia and Africa.
Dr.
Misner was a management consultant when he started BNI, and worked with
companies that needed assistance in the area of strategic planning and
organizational development. As a business consultant, he received most
of his business through referrals. However, he was not satisfied with
the type of business groups that existed and he put together a
networking group that he felt was structured, focused on doing
business, and had an emphasis on positive reinforcement and support.
That organization became BNI.
BNI provides a structured and supportive system of giving and receiving
business. It does so by providing an environment in which you develop
personal relationships with dozens of other qualified business
professionals. By establishing this "formal" relationship with other
people, you will have the opportunity to substantially increase your
business.
BNI is based on a proven concept by BNI Founder, Dr. Ivan Misner,
called "givers gain" If
I give you business you'll give me business and we'll both benefit as a
result.
